Protecting your privacy
Explaining the legal bases we rely on
The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:
In specific situations, we can collect and process your data with your consent.
For example, when you tick a box to receive email newsletters.
When collecting your personal data, we always make clear to you which data is necessary for connection with a particular service.
In certain circumstances, we need your personal data to comply with our contractual obligations.
If the law requires us to, we may need to collect and process your data.
For example, we can pass on details of people involved in fraud or other criminal activity affecting the Firm to law enforcement.
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interest.
For example, we will use your information for direct marketing purposes.
When do we collect your personal data?
- When you sign up to our e-newsletter
- When you download one of our white papers
- When you engage with us on social media
- When you choose to complete any surveys we send you
What sort of personal data do we collect?
- If you subscribe to our e-newsletter: your name, company and email address.
- Details of your visits to our website and which site you came from.
- To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered.
- Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.
When someone visits www.solum-financial.com we use a third party service, e.g. Google Analytics, to collect standard internet log information and details of visitor behaviours patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone.
As part of the registration process for our e-newsletter, and access to White Papers, we collect personal information. We use this information for a couple of reasons: to send you information that you have asked us to tell you about; to contact you if we need to obtain or provide additional information; to check the accuracy of our records are right and to check every now and then that you’re happy and satisfied. We do not rent or trade email lists with other organisations.
We use a third-party provider, e.g. MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails, or by emailing firstname.lastname@example.org.
How and why do we use your personal data?
We want to give you the best possible experience. One way we can do this is by combining the data we have about you.
The data privacy law allows this as part of our legitimate interest in understanding you and providing the highest level of service.
If you wish to change how we use your data, you’ll find details in the “What are my rights?” section.
If you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide certain services you’ve asked for.
Here’s how we’ll use your personal data and why:
- To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We’ll do all of this as part of our legitimate interest.
- With your consent, we will use your personal data, to keep you informed by email, web, text or telephone as part of our e-newsletter.
- To comply with our contractual or legal obligations to share data with law enforcement.
- To send you a survey and feedback requests to help improve our services. These messages will not contain any promotional content and do not require prior consent when sent by email. We have a legitimate interest to do this as this helps make our products or services more relevant.
You are free to opt out of receiving these requests from us at any time.
How we protect your personal data
We know how much data security matters. With this in mind, we will treat your data with the utmost care and take all appropriate steps to protect it.
We secure access to all transactional areas of our websites using ‘https’ technology.
Access to your personal data is password-protected, and sensitive data is secured by SSL encryption.
Our system’s are monitored for possible vulnerabilities and attacks.
How long will we keep your personal data?
Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose of which it was collected.
At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.
What are your rights over your personal data?
An overview of your different rights
You have the right to request:
- Access to the personal data we hold about you, free of charge in most cases.
- The correction of your personal data when incorrect, out of date or incomplete.
- That we stop using your personal data for direct marketing (either through specific channels, or all channels).
- That we stop any consent-based processing of your personal data after you withdraw that consent.
- Review by a director of any decision made based solely on automatic processing of your data (i.e. where no human has yet reviewed the outcome and criteria for the decision).
You can contact us to request to exercise these rights at any time as follows:
To ask for your information, or to have your infomration amended, please contact The Data Protection Officer, Solum Financial Ltd, 21 Whitefriars Street, London, EC4Y 8JJ or email email@example.com.
If we choose not to action your request we will explain our reasons.
Your right to withdraw consent
Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.
Where we rely on our legitimate interest
In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation.
We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.
You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We will always comply with your request.
Checking your identity
To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice.
If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.